Blog

IT SIMPLY CANNOT SUCK.

Posted On:

, by Bill


Successful Jingles can be a lot of things.  They can be very “hooky”.  They can be great earworms.  They can have a great vibe.  A great vocal performance.  They can be exactly 29.9 or 59.9 seconds.  That’s a pretty cool trick if you can pull it off.  But here’s something I think we can all agree on:  A Jingle simply cannot suck.  It cannot be forgettable.  It cannot be poorly executed. . .

Words Matter.

Posted On:

, by Bill


When it comes to marketing your business, the words you choose to use can make or break you. . . even if you have “The Best Words”.  But of course you knew that.  Duh.  What I’m specifically talking about are the words you choose for you business’ slogan.  Your potential customers absorb your slogan in different ways, on different platforms.  On the radio, print advertising, streaming services, TV, Billboards, in Movie Theaters and on many forms of social media.  So how can you be sure your slogan will work effectively across the board?  It’s not easy, but it can be done. . .

JINGLES: THE OPPOSITE OF DORKY.

Posted On:

, by Bill


We are, among other things, a Jingle Company.  One of the top Jingle Companies in the country (Insert our own horn toot here).  But seriously, we don’t say that to brag.  It’s been a long journey to get to where we are today.  Me?  A really wet-behind-the-ears version of me wrote and produced my first jingle in 1992.  It was for LaSalle State Bank, when Creative Mills Productions was just a gleam in my dog’s eye.  It was a really strong jingle and it worked!  But that was then….and this is now.

The Best 5 Letter Word:  Trust

Posted On:

, by Bill


As we were looking over our 3rd quarter books recently, one thing stuck out to us:  The number of clients we have that are repeat or returning customers.  This kind of crept up on us.  I mean we’ve always had our fair share of clients coming back to us but the number has really jumped this year.  And this is a really good thing.  What does it say about the Creative Mills brand?  It says our work is high quality, delivered on time.  It says we’re dependable.  It says we’re trustworthy. Think about that word.  Actually think about the word within the word:  “Trust”.  It’s the lynchpin of our whole operation. . .

Substance Over Style

Posted On:

, by Bill


So the other day I’m in Studio A putting the finishing touches on a 30 second jingle.  The music is sounding great, the genre is exactly what the client wanted, and the vocals are really hooky…creating a killer earworm.  Life is good.  I take a sip of ice cold water from my Chicago Cubs 2016 Word Champions tumbler, lean back in my chair, and let out a sigh of musical satisfaction.  My eyes wander across my screen and come to rest on something that destroyed my reverie. . .

Your Have to Trust Us.  Seriously.

Posted On:

, by Bill


A recent question from a potential client:  “Will you produce our jingle and then allow us to purchase it if we like it?”  If you were us, how would you answer?  Keep in mind that we’ve been writing and producing jingles successfully for over 25 years, and have been working musicians and producers for waaay longer than that.  We also know the advertising business inside and out.  So our answer is. . .

Jingles.  Experience Matters.

Posted On:

, by Bill


So you’ve done a google search for Jingles and we came up at or near the top of the page.  Yeah, sure we do our share of Adwords marketing, but the fact is, if our placement was determined by experience and expertise alone, that’s where we’d be: at the top of the page.  But consider the following career tidbits:

We’ve written and produced thousands of Jingles for clients across the country and internationally. . .

Beware of Fakerrs.

Posted On:

, by Bill


Recently, upon getting back to our post holiday routine, we received yet another jingle request from a business that had a bad experience with a certain online company that claims it sells jingles for under $100….heretofore referred to as “Fakerr”.  He’s not alone.  Over a dozen clients have contacted us negatively referencing Fakerr.  This specific client had paid Fakerr to have a jingle produced (he had written it) and he was, as he put it, “very disappointed” with what they came up with. . .

Your 2017 Budget

Posted On:

, by Bill


Alrighty!  The New Year means a New Budget, and we’re going to help you spend it!  Yes. . . brand new money to spend on your staggering expenses.  As always, one of those expenses is marketing.  But hey, marketing dollars aren’t written in stone right?  I mean you can cut back on your advertising budget and you’re business will still be rocking, right?  Uh. . . no.  Not really.  It’s very tempting to do when you have all those hard operating costs.  But unless you have a company that thrives on word of mouth, you gotta spend on marketing.  We all do.

Your Early Holiday Gift

Posted On:

, by Bill


Yep I said it.  The Holidays.  Christmas.  Yuletide glee.  Sometimes you gotta pull out the old standbys.  Like utilizing the most awesome SANTA voice you’ve ever heard in your Holiday Radio Spots.  Not one of those cheesy impersonations that you hear every year.  Our guy is the real deal.  Warm, funny, self-effacing, wry Santa.  So give us a call and we’ll hook you up!  Want another great gift idea?  How about using Public Domain Christmas Music re-sung as kind of a parody jingle to use in your Holiday commercials?

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