Blog

Listen Up.

Posted On:

, by Bill


Here’s a very important (critical) tip for all of our very important (and awesome) jingle clients:  Be sure to always listen to your Creative Mills jingle on good speakers.  Not on your Laptop built in speakers.  Not on your Smartphone.  Not on your tablet.  And definitely not with your tiny “Earbud” head phones.  It sounds simple, but it’s amazing how many clients listen to our work on inappropriate audio sources…

Can we use MJ’s “Thriller” for our new jingle?

Posted On:

, by Bill


Believe it or not, we still get a lot of clients asking us if we can use a specific hit song for their new jingle.  (We’d change the words of course!  Duh!)  Okay, a little sarcasm there.  Nope.  Still can’t legally use someone else’s copyrighted music for your Jingle unless you’re willing to purchase the broadcast rights from the artists’ publisher or estate.  The bigger the hit song the more you’re gonna have to pay of course. . .

Have a Slogan that Rocks

Posted On:

, by Bill


Slogan: “An advertising tag-line or phrase that advertisers create to visually or sonically express the importance and benefits of their product”  (source: Hongkiat.com)  Here’s something we know to be true:  Your business MUST have a killer slogan.  If you’re marketing your business and you don’t have one, get one.  You know, like “Nationwide is on your side”, “Subway.  Eat Fresh”,  “FedEx.  When there is no tomorrow”, just to name a few.  We hear ‘em all…

Get your LPDF shot today

Posted On:

, by Bill


Our promise:  To provide scintillating, creative TV, Radio, and Web Production that jumps out at the viewer/listener.  Why is this so special?  Let me explain.  I happen to be a psychotic sports fan of teams from a certain major city where I spent the bulk of my formative psychotic sports years.  Thusly, I watch a lot of sports programming on a certain big time Local Sports Cable Channel (owned by a company that rhymes with Schmem Bee Cee, but I digress). . .

Wait.  We’re an Agency?

Posted On:

, by Bill


Beginning in 2014, we’ll be offering something our clients will really like…Strategic Media Buying and Ad Placement!  That’s right, we’ll not only be The Muse behind the creative development and production of award winning Jingles, Radio and TV Spots, Voiceovers, and Original Music, we’ll also be helping you place your commercials on TV and Radio stations that work best for you. . .

TV Ads Up

Posted On:

, by Bill


So you’re thinking about doing some TV advertising for your business and you don’t know where to start.  How much does it cost to produce an ad, and get it on the air?  Is it even worth it considering DVRs give viewers the ability to scoot past every spot?  Well let’s answer the second question first – turns out only about 20% of viewers actually bypass ads.  Surprising, but true!  Plus, there are now many other ways you can get your ad in front of potential customers. . .

Making Our Clients Happier

Posted On:

, by Bill


Creative Mills is proud to announce…(drum roll)….the arrival of ISDN to our studios!  Ah yes…we’ve been dragged kicking and screaming into an insidious world of technology that’s only been readily available for say, the last 18 years.  What is ISDN?  Well, technically it stands for “Integrated Services Digital Network”.  Basically it allows us to record our voices “live” to another studio, while allowing that studio to hear our pristine Creative Mills sound, and “Direct” our voice actors.  The sound is so clean, they can even record us on their end.  Psyched!

Something For Nothing

Posted On:

, by Bill


These days, it seems like everybody wants something for nothing.  It’s part of the era of immediacy we all live in.  Sound, picture, information.  We want it.  We want it now.  And we want it for free.  The good news for our clients?  We’re about to give you all a BIG something for free!  Effective immediately…

Our Experience Pays Off. . . For You

Posted On:

, by Bill


There’s something happening out there.  In “Musicland” I mean.  You know, “Pop” music, the “itunes top 100”. . . ”What’s on the radio”.  During the last several years this music had become very electronic with a heavy emphasis on production techniques and tricks, and less emphasis on say. . . actually performing an instrument or one’s voice.  This was a big departure from the Pop sounds of the 90’s or even 80’s.  And we can write and produce that sound.  But there’s good news here, and it’s good news for you, our clients. . .

How to Protect Your Investment

Posted On:

, by Bill


If we it had our way, you’d hire us to write and produce your new jingle.  We’d walk you through “The Process”, helping you with the Jingle Branding Prep Sheet, the initial conference call and the entire creative journey, culminating in you, the client, experiencing sheer joy and happiness.  Unfortunately, not everyone decides to hire us for their music branding project.  So, here are a couple of things you might want to make sure you receive from that other jingle company. . .

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We've worked with Creative Mills on a few different projects, and they hit the mark every time. Excellent quality jingles. . . and voiceovers too!

Garrett Dirks
Cox Media, Orange County, CA
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