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Your Early Holiday Gift

Posted On:

, by Bill


Yep I said it.  The Holidays.  Christmas.  Yuletide glee.  Sometimes you gotta pull out the old standbys.  Like utilizing the most awesome SANTA voice you’ve ever heard in your Holiday Radio Spots.  Not one of those cheesy impersonations that you hear every year.  Our guy is the real deal.  Warm, funny, self-effacing, wry Santa.  So give us a call and we’ll hook you up!  Want another great gift idea?  How about using Public Domain Christmas Music re-sung as kind of a parody jingle to use in your Holiday commercials?

Cutting Through The Clutter

Posted On:

, by Bill


There’s a lot of noise out there.  Everybody talks about getting noticed.  How many businesses actually do it?  If you want your business to cut through the clutter, one of the fastest ways to do it is with a great jingle.  Not a good jingle.  Not a jingle that works.  Only a GREAT jingle will do the trick.  You need an experienced and respected Jingle Company to partner up with you to create instant sizzle about your business.  Not to brag, but that’s us.  (Okay, so I’m bragging)

Creativity’s Best Friend

Posted On:

, by Bill


If you’ve ever called our office, chances are you may have heard a dog barking or making some other canine noise in the background.  You see, we believe in dogs.  We believe in dogs being with us at work.  We believe in the power of dogs.  Wait.  What?  That’s right.  Since Creative Mills opened its doors (or more accurately, spent September 10th and yes, September 11th, 2001 building our new studios), we’ve had 5 different doggies hanging out with us at work, inspiring us, pushing us, and occasionally making an odd noise that finds it’s way onto a random jingle or commercial track.  Which of course, can be truly awesome.

The Most Effective Branding Vehicle

Posted On:

, by Bill


This just in:  Short of buying ad time during the Super Bowl, Jingles are the fastest, most effective way to brand your business.  Period.  Why?  Well, we all agree that there are too many variables and too much noise out there when it comes to broadcast and web marketing.  Every brand needs to be bold and distinct.  Slogans need to be few words partnered with big punch.  I know we constantly refer to McDonald’s or Nationwide insurance as the go to examples of big time effective jingles, but there’s a reason for that.  They work.

Above and Beyond.  That’s What We Do.

Posted On:

, by Bill


A pretty cool moment happened recently while working on a jingle project.  It all started normally.  We had created a jingle for this client about 7 years ago and they came back to us last month due do a complete re-branding, so they wanted a new jingle.  We went through “The Process” together and got to work on the music.  We finished up production and delivered the jingle.  Client very happy.  Ecstatic really.  Then a couple of days later our client mentioned he really wanted for us to sing the name of his business an extra time.  Uh-Oh.

Many Thanks for Returning Clients

Posted On:

, by Bill


If you own and operate a small business, the first thing you think when you open your eyes every morning is:  “Will we get some new clients today?”  Of course!  I mean you gotta have New Clients to keep the line moving, right?  And when you focus on that one thought every day you tend to get really myopic about that one thing. . . New Clients.  Very important those New Clients.  But those other guys. . . can’t forget about them.  No No No.  They are our REPEAT Clients.  And they rock.

Jingles are Easy, Right?

Posted On:

, by Bill


There is a misconception floating around out there that “anyone” can compose, perform and produce a great jingle.  Don’t really know how this line of thinking got started but I kind of think Garage Band and music loops had something to do with it.  There are actually some idiotic websites out there that claim they will “Do” a jingle for next to nothing.  Seriously.  But you never really get to hear examples of ear popping jingles.  You can hear some limited stuff, but no “Oh Wow” jingles.  No super hot Jingle DEMOS.  (If you want to hear some of those, just go to our Commercial Jingles page. . .

Better Get a Jingle

Posted On:

, by Bill


When it comes to having a successful marketing campaign, what your competition is doing can be just as important as what you’re doing.  If you’re a retailer running a straightforward video ad campaign which lays out the benefits of your company using an announcer and some basic green screen and b-roll shots, that’s cool.  But what if your competitor is doing all that AND they’re utilizing an awesome jingle?  One that has you mindlessly singing it in your head?

Why Jingles Work.

Posted On:

, by Bill


Simplicity. . . the mother of invention.  Or something like that.  Or maybe that’s not even close.  What we know for sure?  Simplicity is the absolute key to crafting an effective Jingle (earworm) that will brand your company.  Researchers at the University of Cincinnati have learned that earworms thrive in our “phonological loop”, a short-term memory system located in the brain’s audio cortex.  But let’s not go all “Bill Nye” here.  A lot of this stuff comes down to. . . well. . . common sense.

Staten Island Summer in Cincy

Posted On:

, by Bill


I’ve been writing, singing, and producing songs since I was 15.  To be honest (and grateful), I’ve been able to turn “whatever that was” into a pretty nice career.  Over the years, I’ve developed some business relationships, as most humans with a pulse tend to do.  One of those relationships is with a guy named Jeff, who owns a successful Music Library, and places all kinds of music in film, TV and commercials.  About 8 years ago I got a tip that he was looking for “realistic sounding 80’s songs”. . . you know, songs that were actually recorded in the 80’s. . .

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