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HAVE A PLAN.

Posted On:

, by Bill


So you’re all set.  Ready to embark on the journey that is “the writing and production of your Radio or TV commercial. . . from start to finish”. The Key to Success?  Have A Plan.  You may have a lot of things you want communicated in your ad, but it’s always best to narrow down that list to 3 items at most.  That way you’ll have time to clearly and creatively get those points across with repetition, as well as time to mention the all important phone number/web site a couple of times, which as you know is super critical. . .

I’d Like to Buy the World a Coke

Posted On:

, by Bill


Ahh Mad Men, you will be missed!  And for us, nothing sealed that sentiment more than the final minutes of their last show ever:  (spoiler alert!)  Camera panning out from a meditating Don Draper as he (fictionally) conceives the famous Coca-Cola Jingle and ensuing TV Spot featuring a world in song.  The actual title of the song is “I’d Like to Teach the World to Sing (in perfect harmony)”.  But did you know it was released on radio and became a top ten hit internationally?  Talk about some kickass branding!

Appreciate What You Have

Posted On:

, by Bill


I’m a little late with this blog post.  And do you know why?  Water.  Yep, water.  Sometimes you can’t live with it, and you definitely can’t live without it.  Look, here’s the deal:  Our main studio (Studio A for those keeping score at home) suffered flood damage on Monday, April 13.  We spent the better part of Monday night wet-vac-ing, squeegee-ing, freaking out, and generally ensuring that at least a couple of us will be seeing chiropractors weekly in the foreseeable future. . .

Renew Your Jingle.

Posted On:

, by Bill


So, back in the day you had a great jingle.  (we’re talking 20 years ago)  I mean everybody loved this jingle.  Your mom, dad, wife, kids.  The dog.  Strangers would walk by you in the grocery store singing your jingle.  Now that’s a great jingle.  But, fast forward 20 years, and you’re getting pressure from your marketing people to get a new jingle, or worse, stop using a jingle altogether.  Yikes!  These people say your jingle sounds dated (it does).  These people say nobody uses jingles anymore (they’re wrong). . .

Consistency Across All Platforms

Posted On:

, by Bill


If you aren’t already doing this, you’re losing out.  If you’re a business, and you’re trying to brand yourself through a variety of media platforms, you have to be consistent or you’ll lose the battle.  This seems obvious enough, but you’d be amazed how many clients we’ve worked with who don’t follow this basic protocol.  We recently worked with a client who had several slightly different logos being used simultaneously. . .

Free Custom Jingle Demos

Posted On:

, by Miriam


Have we got something for you in the New Year!  Yes. . . after some truly heartfelt deliberation, and for a somewhat limited time, we are offering FREE thirty second custom jingle demos!  I know, right?  I know what you’re thinking:  “What took you so long?”  Well, here goes. . .

A Jingle Will Save You Money

Posted On:

, by Bill


In our experience, people often think of purchasing their own Customized Jingle as a “Big Expense”, but in reality, a Customized Jingle will save you money.  A lot of money.  Think about it.  If you don’t have a jingle and you advertise on Radio or TV, every time you have a new spot produced, you’re gonna pay somewhere between $400 and $1200 per spot for full production.  (Unless you have a local radio or TV station do the production, which, with a few exceptions, we don’t recommend).  So you have say 5 new spots created each year for 2 years and you’re paying somewhere in the ballpark of $4k-$9k.  Ouch. . .

You Can Always Learn More

Posted On:

, by Bill


Just when I thought I knew it all.  I didn’t.  You see, I’ve been writing, performing and producing commercial music for a long time.  No.  Seriously.  Like…a LONG time.  When you do anything for that long, you kind of settle into a groove.  You have YOUR system that’s been proven to work.  And sometimes you take it for granted.  That would be a no-no. 

Recently, I attended a huge music convention out in LA for 4 intense, energy filled days. . .

Radio is Alive.  Long Live Radio!  Wait.  What?

Posted On:

, by Bill


For those of you out there who are somehow convinced that radio advertising is dead, that Facebook, Twiitter, Instagram, YouTube, Vimeo, TV, and whatever other new social media thingees come along are the only viable marketing choices for retailers. . . you may want to think again. . .

Candidate for a Jingle

Posted On:

, by Miriam


If you haven’t already been inundated by political ads where you are, then you soon will be.  We’ve certainly produced our share of Political Voiceovers and Spots over the years.  Usually the candidates and their agencies go for pretty straightforward stuff – negativity and finger pointing.  But last spring we got a call from Oklahoma Insurance Commissioner John Doak, who asked us to write and produce a jingle for his upcoming campaign.  You can check the “Full Sing” version here.

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