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Do I Have to Love My New Jingle?

Posted On:

, by Bill


Well. . . yes.  And no.  And. . . wait.  Let me explain.  You should love your new jingle if it’s super catchy, successfully engages your business’ target demographic, (say, upper middle income single women 25-34), and is extremely well produced.  (ya know, like what a hit record sounds like)  You don’t have to love your new jingle like you love your personalized portable playlist.  These are two different types of musical “love”. . .

A Peek Behind the Curtain

Posted On:

, by Bill


Ever wondered how we get our Jingles to sound like “the radio”, or rather, these days. . .” whatever device you happen to stream music on”?  Everything we write and produce for our clients has to hold up seamlessly to everything else on the air, and there’s some old school science involved. . .

Maximize Your Mini-Jingle

Posted On:

, by Bill


Lately we’ve been hired to write and produce a lot of Mini-Jingles, which is basically a 30 second Jingle Sing Out minus everything but the actual :07 of singing at the end.  That’s right.  We write and produce about 7 seconds of hooky melody and music.  That is a Mini-Jingle.  Mini-Jingles can be highly effective.  Our clients tack their new Mini-Jingle on to the end of their :30 TV/Radio commercial, which for whatever reason may have some other music or audio under most of it.  Often times the client is just trying to save money, but. . .

Listen Up.

Posted On:

, by Bill


Here’s a very important (critical) tip for all of our very important (and awesome) jingle clients:  Be sure to always listen to your Creative Mills jingle on good speakers.  Not on your Laptop built in speakers.  Not on your Smartphone.  Not on your tablet.  And definitely not with your tiny “Earbud” head phones.  It sounds simple, but it’s amazing how many clients listen to our work on inappropriate audio sources…

Can we use MJ’s “Thriller” for our new jingle?

Posted On:

, by Bill


Believe it or not, we still get a lot of clients asking us if we can use a specific hit song for their new jingle.  (We’d change the words of course!  Duh!)  Okay, a little sarcasm there.  Nope.  Still can’t legally use someone else’s copyrighted music for your Jingle unless you’re willing to purchase the broadcast rights from the artists’ publisher or estate.  The bigger the hit song the more you’re gonna have to pay of course. . .

Have a Slogan that Rocks

Posted On:

, by Bill


Slogan: “An advertising tag-line or phrase that advertisers create to visually or sonically express the importance and benefits of their product”  (source: Hongkiat.com)  Here’s something we know to be true:  Your business MUST have a killer slogan.  If you’re marketing your business and you don’t have one, get one.  You know, like “Nationwide is on your side”, “Subway.  Eat Fresh”,  “FedEx.  When there is no tomorrow”, just to name a few.  We hear ‘em all…

Get your LPDF shot today

Posted On:

, by Bill


Our promise:  To provide scintillating, creative TV, Radio, and Web Production that jumps out at the viewer/listener.  Why is this so special?  Let me explain.  I happen to be a psychotic sports fan of teams from a certain major city where I spent the bulk of my formative psychotic sports years.  Thusly, I watch a lot of sports programming on a certain big time Local Sports Cable Channel (owned by a company that rhymes with Schmem Bee Cee, but I digress). . .

Wait.  We’re an Agency?

Posted On:

, by Bill


Beginning in 2014, we’ll be offering something our clients will really like…Strategic Media Buying and Ad Placement!  That’s right, we’ll not only be The Muse behind the creative development and production of award winning Jingles, Radio and TV Spots, Voiceovers, and Original Music, we’ll also be helping you place your commercials on TV and Radio stations that work best for you. . .

TV Ads Up

Posted On:

, by Bill


So you’re thinking about doing some TV advertising for your business and you don’t know where to start.  How much does it cost to produce an ad, and get it on the air?  Is it even worth it considering DVRs give viewers the ability to scoot past every spot?  Well let’s answer the second question first – turns out only about 20% of viewers actually bypass ads.  Surprising, but true!  Plus, there are now many other ways you can get your ad in front of potential customers. . .

Making Our Clients Happier

Posted On:

, by Bill


Creative Mills is proud to announce…(drum roll)….the arrival of ISDN to our studios!  Ah yes…we’ve been dragged kicking and screaming into an insidious world of technology that’s only been readily available for say, the last 18 years.  What is ISDN?  Well, technically it stands for “Integrated Services Digital Network”.  Basically it allows us to record our voices “live” to another studio, while allowing that studio to hear our pristine Creative Mills sound, and “Direct” our voice actors.  The sound is so clean, they can even record us on their end.  Psyched!

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