Blog

Above and Beyond.  That’s What We Do.

Posted On:

, by Bill


A pretty cool moment happened recently while working on a jingle project.  It all started normally.  We had created a jingle for this client about 7 years ago and they came back to us last month due do a complete re-branding, so they wanted a new jingle.  We went through “The Process” together and got to work on the music.  We finished up production and delivered the jingle.  Client very happy.  Ecstatic really.  Then a couple of days later our client mentioned he really wanted for us to sing the name of his business an extra time.  Uh-Oh.

Many Thanks for Returning Clients

Posted On:

, by Bill


If you own and operate a small business, the first thing you think when you open your eyes every morning is:  “Will we get some new clients today?”  Of course!  I mean you gotta have New Clients to keep the line moving, right?  And when you focus on that one thought every day you tend to get really myopic about that one thing. . . New Clients.  Very important those New Clients.  But those other guys. . . can’t forget about them.  No No No.  They are our REPEAT Clients.  And they rock.

Jingles are Easy, Right?

Posted On:

, by Bill


There is a misconception floating around out there that “anyone” can compose, perform and produce a great jingle.  Don’t really know how this line of thinking got started but I kind of think Garage Band and music loops had something to do with it.  There are actually some idiotic websites out there that claim they will “Do” a jingle for next to nothing.  Seriously.  But you never really get to hear examples of ear popping jingles.  You can hear some limited stuff, but no “Oh Wow” jingles.  No super hot Jingle DEMOS.  (If you want to hear some of those, just go to our Commercial Jingles page. . .

Better Get a Jingle

Posted On:

, by Bill


When it comes to having a successful marketing campaign, what your competition is doing can be just as important as what you’re doing.  If you’re a retailer running a straightforward video ad campaign which lays out the benefits of your company using an announcer and some basic green screen and b-roll shots, that’s cool.  But what if your competitor is doing all that AND they’re utilizing an awesome jingle?  One that has you mindlessly singing it in your head?

Why Jingles Work.

Posted On:

, by Bill


Simplicity. . . the mother of invention.  Or something like that.  Or maybe that’s not even close.  What we know for sure?  Simplicity is the absolute key to crafting an effective Jingle (earworm) that will brand your company.  Researchers at the University of Cincinnati have learned that earworms thrive in our “phonological loop”, a short-term memory system located in the brain’s audio cortex.  But let’s not go all “Bill Nye” here.  A lot of this stuff comes down to. . . well. . . common sense.

Staten Island Summer in Cincy

Posted On:

, by Bill


I’ve been writing, singing, and producing songs since I was 15.  To be honest (and grateful), I’ve been able to turn “whatever that was” into a pretty nice career.  Over the years, I’ve developed some business relationships, as most humans with a pulse tend to do.  One of those relationships is with a guy named Jeff, who owns a successful Music Library, and places all kinds of music in film, TV and commercials.  About 8 years ago I got a tip that he was looking for “realistic sounding 80’s songs”. . . you know, songs that were actually recorded in the 80’s. . .

The Weisenshmeckle Way

Posted On:

, by Bill


We’ve talked a lot about the connotation of the word “Jingle”.  Jingle?  Doesn’t “Jingle” imply one of those dorky local auto dealership songs?  You know, one that goes:  “Weisenshmeckle’s Chevrolet…The Best Sales and Service…the Weisenshmeckle Way!”?  Or some variation of that?  The answer is a resounding NO.  In 2015, “Jingle” is used within the advertising music industry to describe many different kinds of music. . .

HAVE A PLAN.

Posted On:

, by Bill


So you’re all set.  Ready to embark on the journey that is “the writing and production of your Radio or TV commercial. . . from start to finish”. The Key to Success?  Have A Plan.  You may have a lot of things you want communicated in your ad, but it’s always best to narrow down that list to 3 items at most.  That way you’ll have time to clearly and creatively get those points across with repetition, as well as time to mention the all important phone number/web site a couple of times, which as you know is super critical. . .

I’d Like to Buy the World a Coke

Posted On:

, by Bill


Ahh Mad Men, you will be missed!  And for us, nothing sealed that sentiment more than the final minutes of their last show ever:  (spoiler alert!)  Camera panning out from a meditating Don Draper as he (fictionally) conceives the famous Coca-Cola Jingle and ensuing TV Spot featuring a world in song.  The actual title of the song is “I’d Like to Teach the World to Sing (in perfect harmony)”.  But did you know it was released on radio and became a top ten hit internationally?  Talk about some kickass branding!

Appreciate What You Have

Posted On:

, by Bill


I’m a little late with this blog post.  And do you know why?  Water.  Yep, water.  Sometimes you can’t live with it, and you definitely can’t live without it.  Look, here’s the deal:  Our main studio (Studio A for those keeping score at home) suffered flood damage on Monday, April 13.  We spent the better part of Monday night wet-vac-ing, squeegee-ing, freaking out, and generally ensuring that at least a couple of us will be seeing chiropractors weekly in the foreseeable future. . .

Page 1 of 6  1 2 3 >  Last ›

INTERESTED? WE'D LOVE TO HEAR FROM YOU: BY EMAIL
OR CALL 1.800.892.9525 OR FROM OUTSIDE THE U.S. 513.233.3850