Blog

Appreciate What You Have

Posted On:

, by Bill


I’m a little late with this blog post.  And do you know why?  Water.  Yep, water.  Sometimes you can’t live with it, and you definitely can’t live without it.  Look, here’s the deal:  Our main studio (Studio A for those keeping score at home) suffered flood damage on Monday, April 13.  We spent the better part of Monday night wet-vac-ing, squeegee-ing, freaking out, and generally ensuring that at least a couple of us will be seeing chiropractors weekly in the foreseeable future. . .

Renew Your Jingle.

Posted On:

, by Bill


So, back in the day you had a great jingle.  (we’re talking 20 years ago)  I mean everybody loved this jingle.  Your mom, dad, wife, kids.  The dog.  Strangers would walk by you in the grocery store singing your jingle.  Now that’s a great jingle.  But, fast forward 20 years, and you’re getting pressure from your marketing people to get a new jingle, or worse, stop using a jingle altogether.  Yikes!  These people say your jingle sounds dated (it does).  These people say nobody uses jingles anymore (they’re wrong). . .

Consistency Across All Platforms

Posted On:

, by Bill


If you aren’t already doing this, you’re losing out.  If you’re a business, and you’re trying to brand yourself through a variety of media platforms, you have to be consistent or you’ll lose the battle.  This seems obvious enough, but you’d be amazed how many clients we’ve worked with who don’t follow this basic protocol.  We recently worked with a client who had several slightly different logos being used simultaneously. . .

Free Custom Jingle Demos

Posted On:

, by Miriam


Have we got something for you in the New Year!  Yes. . . after some truly heartfelt deliberation, and for a somewhat limited time, we are offering FREE thirty second custom jingle demos!  I know, right?  I know what you’re thinking:  “What took you so long?”  Well, here goes. . .

A Jingle Will Save You Money

Posted On:

, by Bill


In our experience, people often think of purchasing their own Customized Jingle as a “Big Expense”, but in reality, a Customized Jingle will save you money.  A lot of money.  Think about it.  If you don’t have a jingle and you advertise on Radio or TV, every time you have a new spot produced, you’re gonna pay somewhere between $400 and $1200 per spot for full production.  (Unless you have a local radio or TV station do the production, which, with a few exceptions, we don’t recommend).  So you have say 5 new spots created each year for 2 years and you’re paying somewhere in the ballpark of $4k-$9k.  Ouch. . .

You Can Always Learn More

Posted On:

, by Bill


Just when I thought I knew it all.  I didn’t.  You see, I’ve been writing, performing and producing commercial music for a long time.  No.  Seriously.  Like…a LONG time.  When you do anything for that long, you kind of settle into a groove.  You have YOUR system that’s been proven to work.  And sometimes you take it for granted.  That would be a no-no. 

Recently, I attended a huge music convention out in LA for 4 intense, energy filled days. . .

Radio is Alive.  Long Live Radio!  Wait.  What?

Posted On:

, by Bill


For those of you out there who are somehow convinced that radio advertising is dead, that Facebook, Twiitter, Instagram, YouTube, Vimeo, TV, and whatever other new social media thingees come along are the only viable marketing choices for retailers. . . you may want to think again. . .

Candidate for a Jingle

Posted On:

, by Miriam


If you haven’t already been inundated by political ads where you are, then you soon will be.  We’ve certainly produced our share of Political Voiceovers and Spots over the years.  Usually the candidates and their agencies go for pretty straightforward stuff – negativity and finger pointing.  But last spring we got a call from Oklahoma Insurance Commissioner John Doak, who asked us to write and produce a jingle for his upcoming campaign.  You can check the “Full Sing” version here.

Use Your Jingle.  A Lot.

Posted On:

, by Bill


There are a lot more ways to take advantage of your new jingle than you think.  And we’re here to tell you how.  When we send our new jingles off to work with their proud new owners, it’s with mixed emotions.  On one hand we’re excited and happy we were able to work with our client to create an awesome new branding tool for them.  On the other hand we’re sad to see our new jingle package go. . . knowing we won’t be able to be with them every step of the way to show them all the great opportunities there are for them to shine and really help our client grow. . .

Do I Have to Love My New Jingle?

Posted On:

, by Bill


Well. . . yes.  And no.  And. . . wait.  Let me explain.  You should love your new jingle if it’s super catchy, successfully engages your business’ target demographic, (say, upper middle income single women 25-34), and is extremely well produced.  (ya know, like what a hit record sounds like)  You don’t have to love your new jingle like you love your personalized portable playlist.  These are two different types of musical “love”. . .

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We were looking for something very specific in our new jingle, and CMP came through for us big time!

Bill Robertson
Bill Robertson Nissan
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