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A Jingle Will Save You Money

Posted On:

, by Bill


In our experience, people often think of purchasing their own Customized Jingle as a “Big Expense”, but in reality, a Customized Jingle will save you money.  A lot of money.  Think about it.  If you don’t have a jingle and you advertise on Radio or TV, every time you have a new spot produced, you’re gonna pay somewhere between $400 and $1200 per spot for full production.  (Unless you have a local radio or TV station do the production, which, with a few exceptions, we don’t recommend).  So you have say 5 new spots created each year for 2 years and you’re paying somewhere in the ballpark of $4k-$9k.  Ouch. . .

You Can Always Learn More

Posted On:

, by Bill


Just when I thought I knew it all.  I didn’t.  You see, I’ve been writing, performing and producing commercial music for a long time.  No.  Seriously.  Like…a LONG time.  When you do anything for that long, you kind of settle into a groove.  You have YOUR system that’s been proven to work.  And sometimes you take it for granted.  That would be a no-no. 

Recently, I attended a huge music convention out in LA for 4 intense, energy filled days. . .

Radio is Alive.  Long Live Radio!  Wait.  What?

Posted On:

, by Bill


For those of you out there who are somehow convinced that radio advertising is dead, that Facebook, Twiitter, Instagram, YouTube, Vimeo, TV, and whatever other new social media thingees come along are the only viable marketing choices for retailers. . . you may want to think again. . .

Candidate for a Jingle

Posted On:

, by Miriam


If you haven’t already been inundated by political ads where you are, then you soon will be.  We’ve certainly produced our share of Political Voiceovers and Spots over the years.  Usually the candidates and their agencies go for pretty straightforward stuff – negativity and finger pointing.  But last spring we got a call from Oklahoma Insurance Commissioner John Doak, who asked us to write and produce a jingle for his upcoming campaign.  You can check the “Full Sing” version here.

Use Your Jingle.  A Lot.

Posted On:

, by Bill


There are a lot more ways to take advantage of your new jingle than you think.  And we’re here to tell you how.  When we send our new jingles off to work with their proud new owners, it’s with mixed emotions.  On one hand we’re excited and happy we were able to work with our client to create an awesome new branding tool for them.  On the other hand we’re sad to see our new jingle package go. . . knowing we won’t be able to be with them every step of the way to show them all the great opportunities there are for them to shine and really help our client grow. . .

Do I Have to Love My New Jingle?

Posted On:

, by Bill


Well. . . yes.  And no.  And. . . wait.  Let me explain.  You should love your new jingle if it’s super catchy, successfully engages your business’ target demographic, (say, upper middle income single women 25-34), and is extremely well produced.  (ya know, like what a hit record sounds like)  You don’t have to love your new jingle like you love your personalized portable playlist.  These are two different types of musical “love”. . .

A Peek Behind the Curtain

Posted On:

, by Bill


Ever wondered how we get our Jingles to sound like “the radio”, or rather, these days. . .” whatever device you happen to stream music on”?  Everything we write and produce for our clients has to hold up seamlessly to everything else on the air, and there’s some old school science involved. . .

Maximize Your Mini-Jingle

Posted On:

, by Bill


Lately we’ve been hired to write and produce a lot of Mini-Jingles, which is basically a 30 second Jingle Sing Out minus everything but the actual :07 of singing at the end.  That’s right.  We write and produce about 7 seconds of hooky melody and music.  That is a Mini-Jingle.  Mini-Jingles can be highly effective.  Our clients tack their new Mini-Jingle on to the end of their :30 TV/Radio commercial, which for whatever reason may have some other music or audio under most of it.  Often times the client is just trying to save money, but. . .

Listen Up.

Posted On:

, by Bill


Here’s a very important (critical) tip for all of our very important (and awesome) jingle clients:  Be sure to always listen to your Creative Mills jingle on good speakers.  Not on your Laptop built in speakers.  Not on your Smartphone.  Not on your tablet.  And definitely not with your tiny “Earbud” head phones.  It sounds simple, but it’s amazing how many clients listen to our work on inappropriate audio sources…

Can we use MJ’s “Thriller” for our new jingle?

Posted On:

, by Bill


Believe it or not, we still get a lot of clients asking us if we can use a specific hit song for their new jingle.  (We’d change the words of course!  Duh!)  Okay, a little sarcasm there.  Nope.  Still can’t legally use someone else’s copyrighted music for your Jingle unless you’re willing to purchase the broadcast rights from the artists’ publisher or estate.  The bigger the hit song the more you’re gonna have to pay of course. . .

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We were looking for something very specific in our new jingle, and CMP came through for us big time!

Bill Robertson
Bill Robertson Nissan
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