Creative Mills Productions

Consider this hypothetical: you can’t find the TV remote or you’re stuck listening to the radio with no way to turn it down or change the station. You’re forced to listen to ALL OF THE ADS.  One thing you’ll notice is how inconsistent the quality of those ads are. Thus, the desperation to find the remote or change the station. While most of the national ads rock or are at least well produced, (big companies, loads of cash etc) the rest pretty much, well. . . suck on some level. Why? Because all the accountable parties SETTLE. The client settles. The station sales person settles.  The station management settles.  And worst of all…the people who do the production settle. Do yourself a solid: Don’t settle.  Demand good, crisp writing, excellent performances, and top shelf production value.  Whether it’s a jingle, radio spot, TV spot, web ad, on hold messaging. . . whatever. The consumer will tune you out, click away or hang up if the end product sucks.  There’s already enough suck out there.   Let’s all do our part. . . and NOT add to it. Don’t settle.