Creative Mills Productions

Happy New Year! Here’s to one filled with multiple media buys, jingle orders, and national voiceover clients! But seriously, as we move forward in 2010 in what should be a more active market, there has clearly been a small shift in the type of clients that have been hiring us.  Because of marketing on the web, we are getting more and more requests directly from small business owners along with the usual number of advertising agencies. While this is a good thing, it does create new challenges.  Agencies have been through the marketing/branding wars, niche marketing, and understand the art of reaching slices of demographics in new and efficient ways. Small business owners don’t have as much experience in those areas and can sometimes get caught up in minutiae.  We wouldn’t hire a bathroom re-modeler and tell them how to lay the tile....or schedule an eye surgeon to perform cataract surgery, then tell him how deep to cut the cornea!  That’s their job.  Their specialty.  Creative Mills Productions has 25 years of experience in music and spot production, numerous awards, hit songs, etc.  What we really need from our small business friends is a strong backstory/product description, positioning statement, target demographic, and excellent communication. The most important thing: the catchiness factor far outweighs anything else when deciding yay or nay on your new jingle or spot. Stick to this basic rule of thumb. Your brand will resonate with your clients, and you’ll be doubling your revenue in no time. Trust us…we got your back.