Creative Mills Productions

The sky is falling, or so it seems. Should we simply duck and cover and hope not to become a casualty? If you’re a business owner, do you just close up shop and wait for some good news? Of course not. As long as you fill a need you can keep moving forward, but you’ve got to get the word out. Never stop. Get in the ears of your potential clients with consistent, high quality TV and radio advertising. There’s no mistaking, consistency is the key, and often, a catchy jingle can make your message really stick. Yes, a jingle. Though in the past, advertisers had been willing to spend tens of thousands on licensing fees for familiar pop songs hoping to sell you down memory lane, who really has that kind of money. . . anymore? The tide is now turning - to original jingles. So, no matter what the talking heads say, don’t freak out. You’re still in control of branding your business.