How Using a Jingle Can Save You Money

In our experience, people often think of purchasing their own customized jingle as a “Big Expense”, but in reality, a Customized Jingle will save you money. Like, A LOT. Think about it. If you don’t have a jingle and you advertise on radio or TV, every time you have a new spot produced, you’re gonna pay somewhere between $400 and $1200 per spot for full production. (Unless you have a local radio or TV station do the production, which, with a few exceptions, we don’t recommend). So you have say, 5 new spots created each year for 2 years and you’re paying somewhere in the ballpark of $4k-$9k. Ouch.

Now, if you already have a kickass jingle, and you’re paying for a radio spot, you only have to account for the voice over and script which dramatically reduces your cost. You’re not dealing with massive creative, music library costs, effects costs, multiple voice talent and/or on screen costs, etc. Why? Because your killer branding element is already in place. It’s called your Killer Jingle Hook which is being earwormed into every listener’s helpless brain whether they like it or not.

It’s been well documented. Go ahead. Google it. Great jingles beat every other form of creative when it comes to creating massive brand awareness for your company. Enjoy it. And save some big bucks while you’re at it.