There’s No Escaping the Worm!

Ever heard of Earworms?  We have.  And we love ‘em!  What are they?  Simply put, they are “pesky songs or melodies that get stuck in your head and just won't get out.” According to a Talk Of The Nation report on NPR, researchers are now trying to find cures for them. Cures for them?  NOOOOO!  Say it ain’t so!  I’m talking to YOU researchers!  We do not want you to research possible cures for Earworms.  They are the THING what make Jingles effective. You hear a catchy jingle a couple of times and BAM!  You can’t get it out of your head.  This has happened to a lot to people we know:  You step out of your car after work, go into your home, jump in the shower…and suddenly a lyrical melody gets into your head and stays there. Businesses across the word have weaponized super catchy jingles to connect to their prospective clients, effectively branding themselves to their client base, and you can too.  Of course, not all jingles will result in Earworms.  They have to be Catchy, Memorable, and well constructed.  Fortunately, that’s what we do here at Creative Mills.  Prediction:  No cure will be found for Earworms.  Ever.  (sigh)  Thank You!